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Use Boolean logical operators An advanced way to search in the Linkedin bar is to use the Boolean search operators , namely the quotation marks, OR, AND and NOT. Quotation marks : Only results containing the exact phrase between the quotation marks will be displayed OR: Search results containing search term A or search term B will be displayed AND: Only search results that contain both search term A and search term B will be displayed NOT: expresses the logical difference, i.e. the exclusion of a concept. It is used when you want to limit your search by eliminating irrelevant articles. Results containing the term A without the search term B will be displayed.

Post valuable content and use hashtags to reach a wider audience Linkedin, like some other photo editing servies social media, bases much of its potential on two main assets: content and the people who read it. Making use of this logic, the best tip is to regularly publish content of value to your audience, those materials that your connections expect from you. One of the methods that has recently proven to be very effective is to publish PDF attachments (or presentations) from your Drive (Dropbox, Google, etc.). This way, you will make links to content available to your audience that they can download and keep for later reading.



Linkedin is highly rewarding this type of interaction by always keeping posts that have this characteristic highly highlighted (also because they are posts that tend to be more capable of generating interactions and comments). Try it now starting with your next social post. This list of unconventional prospecting and social selling actions can significantly increase the amount of targeted commercial opportunities to include in your sales activities. Linkedin offers the advantage of having access to a number of personal information that would otherwise be impossible to collect and which gives the possibility of creating a very personalized contact opportunity.