BIM for social, economic and ecological

PrisilaSH

Discover the benefits of having BIM objects > How to introduce BIM into your company But where to start? First, you need to create BIM objects information rich digital replicas of your products. Then you need to integrate them into your marketing mix. Ok, so you know BIM matters. But how do you get inside the heads of your target audience? You can use a mix of paid, owned and acquired channels. Or you can go the simplest, most effective route connect your channels to a BIM platform, which allows you to reach and influence millions of construction industry professionals through personalized email campaigns and ads. laptop sitting on a table displaying BIMobject marketing tool for email campaigns Want to learn more about BIM marketing? Watch the recording of the webinar where we talk about the role of BIM in marketing and sales >Why does a manufacturer need a digital marketing strategy.

Sarah Chase Sarah Chase September , Do you want to reach more architects, engage photo editing servies engineers or effectively influence interior designers? Then you need to switch to digital marketing. Find out why digital marketing tools build awareness, help you achieve better results and much more. Digital marketing for the manufacturer B B marketing. As if . Surprised by this title? You may feel that this is an oversimplification. And in a sense it is. You see, designers don't need building materials or home furnishings to meet their personal consumption needs. These are professionals who design buildings and suggest the purchase of specific products to satisfy private or public clients. The product specification process for a project begins with the client's conceptual brief. It is then up to the architect and/or engineer to create the design and consider appropriate products.



Once they find the perfect solution for the project, they add it to the design documentation. Digital marketing At first glance, it may seem that all this is not complicated. There is some, however . The decision making process includes several levels at which various specialists are involved. It also includes regulations and perhaps even alignment with a sustainable building certification system . Let's not forget that each stakeholder has a different need for information. For a manufacturer, this means that you are trying to reach a person who must adapt the decision making process to other specialists and various elements dependent on it. The sales cycle is complex and long because it is a high value purchase with long term performance goals. Sounds scary, just like B B marketing and sales, right.